SEARCH ENGINE MARKETING (SEM)

There are two ways new clients will find you on the Internet. Via online directories such as Findlaw.com, or via Internet search engines such as Google, Yahoo!, MSN, and others.

Consider how you typically browse the Internet for information in other aspects of your life or job.  Likewise, search engines provide your potential clients with a results list of potential counsel.  Shouldn’t you be on the list?

Our FirmSite Search Engine Marketing products make your site search engine friendly. When searching for legal information on the web, potential clients look for someone who can solve their problem, who is located near them, and who has a unique market differentiator.  Our optimization practices help increase your odds of appearing high on the search engine results list

A variety of effective techniques are used to draw qualified traffic from search engines to your FirmSite. Search Engine Marketing provides optimization of your site content, submissions to select search engines, and our years of experience - focused completely on the legal profession.

Findlaw offers four levels of SEM solutions so you can find the exact fit for your firm. All four deliver features such as

• Domain name purchase when this is your first site
• Search engine submissions
• Keyword optimized pages Standard SEM audits to review performance

Keyword Research

By using a proprietary tool to identify which keyword phrases to target and our professional Web writers to integrate those phrases into carefully crafted content, FindLaw effectively draws potential clients to your firm’s Web site and motivates them to contact you.

Performance Monitoring

Search engines continually adjust their search algorithms, resulting in search engine volatility. HitBox Web Analytics – a real-time, hosted Web analytics solution – compiles and analyzes visitor activity data to determine the sources of your most profitable Web site traffic. Collecting data directly from visitors’ browsers, HitBox Web Analytics shows you the true effectiveness of your online marketing efforts. As an added benefit to your subscription, we periodically review the optimization of your Web pages in order to maintain and increase your search engine ranking.

Download the SEM White Paper here