FindLaw's model for designing and delivering Web-based solutions focuses on three components of effective online marketing: visibility, design, and content.
This simple, innovative approach to online marketing delivers tangible results by:

• Bringing potential clients to your Web site through increased visibility
• Creating a positive impression of your firm (via design strategies) to keep prospects engaged
• Delivering pertinent information about your firm via compelling content

+ visibility
Once you have a firm Web site - here's how to get noticed.
A successful Web site appeals to the right people at the right time. FindLaw uses a wide range of online advertising and search engine optimization products - each geared to put your site in front of more potential clients as they search for your type of legal help in your geographic and practice areas. High visibility means that targeted traffic is directed to your site.
FindLaw links your Web site from legal directories located on FindLaw.com, and search engines - the two primary means by which individuals search for lawyers. The more ways customers can find your site, the greater your potential for new clients.

+ design
You only have a few seconds to capture a visitor's attention - and the proper design ensures you do more than just look good.
Effective site design components will give your visitors a positive first impression of your firm. Similar to your office lobby, a well-designed Web site conveys your unique professional image to potential clients.
Each Web site we design is carefully constructed and engineered, leveraging our years of Web design and legal industry experience. FindLaw's design strategy combines your business content and ideas with our expertise in navigational structure and site optimization.
The result is a Web site that represents your firm well - and reaches your target audience.

+ content
Fresh and relevant content provided just for you.
Once potential clients arrive at your Web site, the content must win them over and move them to call. FindLaw provides compelling content that will give your firm a commanding Web presence.
In addition to showcasing your firm's talents, successes, and expertise to new and existing clients alike, well-developed content also enhances site visibility. Typically, Web sites with relevant, frequently updated content are ranked higher by search engines, further increasing your chances of being seen by potential clients.

+ service
Keep your clients coming back for more.
Once you've earned clients' business, FindLaw provides time-saving tools for effectively communicating and collaborating with them to keep their business. This increased productivity gives you more time to market your firm in other ways and continue to attract new clients.
Discover how FindLaw can help your Web site effectively showcase your firm and let you focus on managing your practice.