Legal Web Site Visibility

The fast-rising popularity of the Internet as a tool for lawyers and legal prospects alike is an opportunity - and a challenge - for your law firm.

Prospective clients are going online in record numbers... but can your law firm connect with your prospects in your target markets, at the right time?
Most attorneys now have a Web presence... so will yours get noticed or be lost in the crowd?

That's why the visibility of your law firm Web site, just as much as great design or quality content, is key to ensuring that your online legal marketing strategy is a success.

To maximize its visibility online, a law firm's marketing strategy should address:

Search engines, the launching pads of most Internet activity.
Online directories, both national and local.
On-site optimization, or making changes to your Web site to attract search engines and prospects.
Off-site optimization strategies, particularly relevant inbound links.

Build traffic to your Web site through search engine marketing.

About 80 percent of Internet traffic begins at a search engine. A well-designed search engine marketing strategy is vital to attract more, and better qualified, clients to your attorney Web site.

While Google is the most-used search engine, savvy online legal marketers take advantage of a range of search tools to connect with prospects, from major players like Google, Yahoo! and MSN to smaller, niche search engines and, increasingly, local search - an exploding market expected to reach $13 billion by 2010.

At FindLaw, our goal is not just to help your law firm attain first-page, top 10 rankings for a few narrow search terms. The goal is more clients - a greater number of qualified leads and a higher conversion rate.

Use legal directories to connect to motivated prospects.

Looking for a targeted, highly efficient way to grow your practice? Online legal directories are an excellent source of high-quality new business opportunities... not just leads, but qualified prospects who need your particular legal expertise, now.

More prospects use FindLaw's online directory of attorneys, the world's busiest online legal portal, to locate legal information and lawyers than any other Internet site. We can help your firm craft a unique profile on the site, plus take advantage of other online directories, from Directory Mozilla (DMOZ) to Yahoo to local sites.

Optimize your Web presence for search engines and site visitors.

Clean, scannable writing that conveys your law firm's character. Easy-to-navigate pages. The right "behind the scenes" HTML coding for your site. They're the critical elements that turn a Web site into a lead-generating competitive advantage for your law firm. FindLaw's custom solutions for law firm marketing include:

Compelling content solutions from experts who specialize in law firm and search engine marketing.
Web site design that sets your law firm apart and is search engine friendly.
Expertise in crafting meta data and other HTML coding that raises your profile with search engines and site visitors.