VDC

http://www.lawyermarketing.com/CM/Custom/White-Papers-Form.asp?wp=VDC-White-Paper.pdf

Increasingly, consumers turn to the Internet for legal information and to select counsel. Law firms with an effective Web presence have a tremendous opportunity to generate new business and enhance client service.
The most successful Internet-based marketing plans focus on all three components of effective online client development: visibility, design and content.
Search-engine optimization — the process of enhancing elements of a Web site to drive qualified traffic to a site through directory placements, link building, and natural results from search engines like Google, Yahoo! And MSN — is a critical part of improving a law firm’s online visibility.
Effective site design enables a law firm to communicate its unique identity and appeal to its target audience.
E-newsletters and news feeds are just a few of the content tools your firm can use to engage site visitors, convert them to clients, then keep them coming back to your site. To support this, it is important to incorporate well-written, engaging content created by experts who understand principles of effective web marketing as well as the law.

The number of people going online — to get information and make important decisions about their lives — continues to increase. The legal profession is no exception. According to a June 2005 Harris Interactive Poll, more Americans now use the Internet to find a lawyer than any other source.

For law firms, the Internet is a powerful tool for finding qualified prospects, educating them about the firm’s services then converting them into clients. For consumers, the Web simplifies legal research and the process of finding an attorney.

But while it’s easy to conclude that the Internet is where prospects are at — and that connecting with them is critical to your long-term growth — that still leaves some key questions unanswered. Such as …

In the fast-growing free-for-all of the Internet, how do you reach your potential clients (and more of them)?
While good looks are great, do eye-catching Web sites add real value?
And what strategies convert site visits into actual cases?

In the expanding online market for legal services, the most successful law firms focus on three essential (and related) areas: building visibility via search engines and directories; using distinctive site design to set the firm apart; and delivering persuasive content that engages prospects and deepens client relationships.

Download the White Paper Here http://www.lawyermarketing.com/CM/Custom/White-Papers-Form.asp?wp=VDC-White-Paper.pdf