- Lead qualification - what information will allow you to identify high quality cases? What steps need to be taken to collect and analyze this information?
- Lead follow up- what is the ideal timing for inquiry or lead follow up?
- Lead tracking - where are your best leads coming from? How many media vehicles are they using?

Focused Marketing of Multiple Practice Areas 
Discuss presenting your expertise in different areas, targeting specific client groups, and optimizing your web site.
- Present your expertise in different areas without being seen as a generalist
- Target specific client groups separately online and improve conversion
- Optimize your web site using relevant legal marketing terms for each topic

Market Your Law Firm to US Hispanic Consumers
Discuss expanding your business by appealing to the fastest-growing segment of the U.S. marketplace.
- Expand your business by appealing to the fastest-growing segment of the U.S. marketplace.
- Understand how to reach and effectively communicate with Hispanic consumers.
- Give your law firm an edge over the competition by optimizing your web site using Spanish legal terms.

Converting Clicks to Qualified Clients
Discuss making your web presence part of an integrated marketing plan, attracting better qualified prospects, and converting clicks into customers.
- Making your web presence part of an integrated marketing plan
- Attracting better qualified prospects as a result of web site enhancements
- Converting clicks into customers through consistent and swift follow-up