Why Google's Modifications Will Change How You Analyze Your Web Site's Performance

Google and other leading search engines frequently change algorithms that affect how a Web site ranks in a search result page. While many changes go unnoticed by the public, recent and frequent changes have made a major impact on the Internet community and the businesses that rely on the Web to obtain customers, with law firms as no exception. These changes have drastically altered how law firms should evaluate search engine rankings and Web site performance--it's critical to look beyond the first page of Google. The changes also positively changed the type of visitor that clicks on a law firm's web site, as visitors are now better-qualified, which can ultimately mean more business for your firm.

Date: Friday, April 18
Time: 11:00-12:00pm CDT / 12:00pm-1:00pm EDT

This Web cast will address the following questions:

How do Google and other search engine changes affect the performance of a Web site?
How does the integration of video, news and blogs change the way Web sites are found?
Why does Universal Search and Geo-Targeting matter for my firm?
How can firms participate in new "Local Search" features?
How do changes to search engines affect way I evaluate my Web site performance?

Register for this Web cast.We have two highly qualified speakers prepared to provide insight into search engine strategies and experiences, as well as to answer any questions you may have:

Christopher H. Morris
Hargadon, Lenihan, and Herrington, PLLC
www.hlhinjury.com

Christopher H. Morris is a partner with Hargadon, Lenihan, and Herrington, PLLC in Louisville, Kentucky. He is a graduate of Centre College with a B.A. degree in Economics and has his J.D. from the University of Louisville - Louis D. Brandeis School of Law. His practice concentrates on personal injury cases of all varieties, as well as worker's compensation cases. He also caters to the Hispanic population in Jefferson County, and surrounding counties in Kentucky and southern Indiana, as one of the few local attorneys fluent in Spanish. In addition, he has been involved in legal clinics for Spanish-speaking individuals at local churches and Churchill Downs for the past six years. Mr. Morris is a member of the Kentucky Justice Association, American Association for Justice, and a variety of other associations including the Multi-Million Dollar Advocates Forum. He currently serves as Kentucky's delegate for the American Association for Justice Minority Caucus.

Jim Ray
Senior Internet Marketing Consultant, Findlaw, a Thomson Reuters business
www.lawyermarketing.com

Jim Ray is a Senior Client Development Consultant with Findlaw, a Thomson Reuters business, a sister company of Thomson West. He assists law firms by leveraging Web-based marketing strategies to increase overall firm profitability, resulting from improvements in the quality of a firm's client base. Mr. Ray exclusively serves attorneys in the Kentucky and Indiana metro areas of: Louisville, Elizabethtown, New Albany, Seymour, Columbus, Evansville, Henderson, and Owensboro. He holds a B.A. in Business and a B.A. German from Murray State University. He also studied at Eberhart Karls Universitaet in Tuebingen, Germany. Mr. Ray will complete his Executive MBA from Bellarmine University in June, 2008.