Developing an Effective Online Presence for Your Law Firm

In a world that is increasingly online, it is becoming increasingly prevalent and important for law firms to use the Internet as a way to obtain new and qualified clients. For many firms, leveraging the online environment is easier said than done, as there are so many options and methods to achieve this goal. This Web cast will introduce you to the core components of an effective online presence, as well as considerations that may be important to drive business to your firm instead of the competition.

This complimentary Web cast will address the following concepts and questions:

Research results on how consumers find attorneys online - understand the market
Search Engine Marketing and online directories - get found
Effective Web site design and its importance - be attractive
Content that delivers results - get read
Evaluating your return on investment - invest wisely

We have two highly qualified speakers prepared to provide insight developing an online presence, as well as to answer any questions you may have:

David L. Raybin
Hollins, Wagster, Weatherly & Raybin, P.C.

David Raybin has been a practicing attorney for more than 30 years, specializing in criminal and appellate litigation in Nashville. Mr. Raybin is currently a member of the Tennessee Supreme Court Advisory Commission on Tennessee Rules of Practice and Procedure, the Governor's Task Force on the Use of Enhancement Factors in Criminal Sentencing and the Tennessee Association for Justice. He is listed in the "Best Lawyers in America" and "Best Lawyers in Tennessee" publications. Mr. Raybin has published dozens of articles addressing many facets of the law. Most recently, he began editing the Tennessee Supreme Court new case "hot list" on his firm's web site: www.hwylaw.com which has generated some 2,300 visitors in the last month.

Brian Dell
Regional Manager, Findlaw, a Thomson Reuters business

Leading a group of eight FindLaw Client Development Consultants who work exclusively with lawyers in Tennessee, Ohio, Indiana and Kentucky, Mr. Dell and his team help law firms design and implement Web-based marketing strategies to improve both the size and quality of a firm's client base to increase overall firm profitability. He is also a frequent seminar presenter to attorney organizations on online marketing and client development.