Consumer Insights

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56% of consumers had a legal need in the past two years. This statistic – and all of the other statistical findings that appear in this report – are the findings of a consumer research study, undertaken to sub-segment the U.S. consumer market that had a recent legal need. A total of 1,926 consumers responded to an online questionnaire between July 27 and August 8, 2006. Here is a summary of those findings:

Legal needs increasing. More consumers than ever before are faced with legal issues that demand their immediate attention. In fact, almost everyone (95%) said his or her legal need was important.
Demographics vary. Consumers with a legal need are evenly represented by age, gender, employment and marital status. But even with their high household incomes ($68K average), only 18% have used an attorney before.
Consumers address legal needs immediately. When consumers have a legal need, 77% said it was either extremely urgent or very urgent. When contacting an attorney, 38% did so the same day and another 24% within the same week.
Consumers seek legal help from variety of sources. Of the 56% who reported a legal need in the past two years, some consumers handle their legal needs themselves or contact an attorney. Others rely on friends or colleagues for help, or seek legal information or products on the Internet (including doing legal research online).
Consumers find attorneys online. Many consumers use the Internet to find an attorney or validate a referral, even if they originally decided to handle the situation on their own. Still others research legal information or products.

In order for FindLaw to serve our law firm customers, it is important for us to understand how our customers’ clients behave. Over the years, several research studies have been conducted detailing the legal needs of consumers across the country. FindLaw used an independent research group to conduct additional in-depth quantitative research to investigate the legal issues and the process/actions consumers initiated and acted upon. Results of that survey are presented throughout this paper.

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